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Selected Work

Showcases & Case Studies

Oura Case Study

Reimagined health insights into a calmer, more intuitive mobile experience that improves clarity, reflection, and daily habit formation.

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Redesigned discovery, planning, ordering, and reporting to drive +18% add-to-cart, +18% completed orders, and +22% repeat orders.

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Developed brand, website, UX strategy, and booking pathways for a curated Northern California travel and retreat experience.

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Created a reusable KPI and data-visualization component library to support faster scanning, clearer comparisons, and scalable reporting.

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Translated lab results, cycle data, and symptom tracking into clear daily guidance through approachable visuals and plain-language insights.

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Designed marketplace, rehoming, and dashboard workflows that increased donations by 64% and sales by 52%.

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Designed a mobile-first travel platform unifying trip planning, work-friendly stays, local events, and community connection for digital nomads.

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Created a cohesive brand and website concept connecting coffee, surf retail, shopping, and coastal community experiences.

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