DEVYN FORDE
Rooted in UX. Inspired by UI. Guided by curiosity.
Designing experiences that connect, include, and inspire.
Redesigned Foodee’s B2B filtering system to streamline meal selection and align with dietary and company values—boosting order completion by 22% and driving higher corporate order volume.
Redesigned Racct’s marketplace and dashboard to streamline rehoming pre-loved items—boosting donations by 64% and sales by 52%.
End-to-end UX strategy and UI design for an AI-powered platform helping digital nomads connect, reduce isolation, and thrive from anywhere.
UI-led redesign that transforms Oura into a more intuitive, emotionally resonant experience—enhancing usability, engagement, and brand trust through polished, habit-forming design.
About
I’m Devyn, a San Francisco–based product designer. I design clear, memorable interfaces that help people move through the day with ease and confidence. I treat every interface like a room: clear, welcoming, and built for real life. Product design doesn’t just reflect users. It guides who they can become. One focused flow can change a day, and good UX becomes the scaffolding for better habits and outcomes.
Raised in Thailand with North American roots, I move between languages and viewpoints. I read context, bridge perspectives, and keep teams aligned. I bring 4+ years in UX/UI and a decade in design with roots in research and visual arts. I turn complexity into clarity across SaaS, marketplaces, B2B tools, and chatbots. Lately I’ve been exploring AI-powered features and shaping responsible patterns that improve everyday life. Away from the screen, you’ll find me sanding wood, mixing paint, or exploring someplace new.
Devyn Forde
Services
Design flows that are easy to use and ready to build.
Best for: new features, redesigns, or design clean-up.
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Sitemaps, user flows, and wireframes
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High-fidelity screens and prototypes
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Visual design, motion, and microcopy
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Dev handoff: specs, tickets, and assets
Deliverables: Figma files, component library, spec docs, QA checklist.
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Find quick wins and fix the leaks.
Best for: low activation, cart drop-off, frequent support tickets, or rising churn risk.
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Funnel review with GA4, Hotjar or Heap Analytics
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Heuristic and accessibility checks (AA)
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Heatmaps, session replays, and bug list
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Impact-vs-effort fixes
Deliverables: audit report, annotated screens, prioritized backlog, rollout plan.
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Set goals and decide what to ship next.
Best for: early stage, messy priorities, or slow growth.
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Problems to solve and who they’re for
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Goals and success metrics (KPI targets)
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Journey maps and key moments to improve
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Roadmap and experiment plan
Deliverables: strategy brief, KPI tree, roadmap, experiment backlog.
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Turn unknowns into clear product decisions.
Best for: testing new ideas, planning a redesign, or fixing low sign-ups or sales.
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Customer interviews and real-world observation
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Surveys to measure demand and how big the opportunity is
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Competitor review and walkthrough of your product
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Usability tests with real people and a clear summary of what to fix
Deliverables: Research plan, interview and survey guides, recordings and notes, insight report, top recommendations and next-step backlog.-
Give your product a clear, consistent look and voice.
Best for: new launches, rebrands, or inconsistent visuals.
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Brand foundations: purpose, voice, and messaging
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Visual identity: logo/wordmark, color, type, icon style
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UI tokens that map brand into product screens
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Marketing basics: social and email templates
Deliverables: brand guide (PDF), logo and asset files, color and type specs, UI token sheet, template pack.
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Testimonials
"Devyn consistently brought fresh, creative ideas to the table and was a positive force within the team. Her ability to execute innovative design concepts while maintaining excellent communication across multi-functional teams was truly impressive. Devyn’s creativity, professionalism, and collaborative spirit made her an invaluable asset to our projects and team culture."
Paul Comba
Growth Marketer
"Devyn is wonderful to work with and everyone within our team and across different departments enjoyed collaborating with her. Devyn is passionate about marketing and design and has been invaluable in the company's growth. Her work across conversion rate optimization, user design, SEO, paid search and brand management has been invaluable."
Judy Wu
Marketing Director