Outcome
The redesign transforms Oura into a more intuitive, immersive, and habit-forming experience. By blending usability with aesthetics, it enhances engagement, retention, and brand perception. It repositions the brand as more than a tool – it becomes a partner in health
High Fidelity Designs
The Redesign Concept
Beauty in Simplicity
Leveraging elegant visuals inspired by natural forms, such as the soft gradients and flowing lines of auroras, to create a tranquil and inviting interface. This aligns with the name’s suggestion of beauty and interconnectedness.
ŌURA
A Redesigned Experience for the OURA iOS App
UX/UI & Product Design
Platform: iOS App
Duration: 3 weeks
The Challenge
Oura provides valuable health insights, but its design lacks the elegance and emotional connection its brand implies. This redesign enhances usability and aesthetics to make health tracking more intuitive and engaging.
The Role of Design
Aesthetic appeal improves usability. This redesign enhances effortless interactions using cognitive fluency (Reber et al., 2004).
-
Retention: 88% of users leave after a poor experience (Gartner, 2023).
-
Perceived Value: Polished design signals higher quality (Norman, 2004).
-
Conversions: Better UX boosts rates by up to 400% (Forrester).
Holistic Design Language
Typography, iconography, and animations are reimagined to communicate not just data but an immersive story about personal well-being and growth. The redesign highlights how advanced technology and beautiful design can coexist seamlessly.
Human-Centric Experience
The practical health-tracking features are reframed as part of a larger, holistic ecosystem, where users feel empowered to see the big picture of their wellness journey. Micro-interactions and contextual insights guide users gently without overwhelming them.
Location
San Francisco–based, and available for both in-person and remote collaborations.