Product Overview
Racct is a responsive web app for rehoming pre-loved items through a seamless, community-driven marketplace. Users can browse, donate, or sell with ease—managing pickups and transactions within 48 hours to reduce waste and support a circular economy.
Skills
UX Research
UI Design
User Flow
UX Audit
Prototyping
Responsive Design
Key Tools
Figma
FigJam
Adobe Illustrator
Photoshop
Process
Double Diamond Design Process
Define
The Problem
Rehoming pre-loved items is time-consuming and inefficient, leading to waste and conflicting with the desire for sustainable living.
The Solution
Racct streamlines the process with an intuitive app that makes browsing and scheduling pickups easy, ensuring items are rehomed within 48 hours.
User Journey
This flowchart illustrates the user journey in the Racct app, highlighting steps to purchase, sell, or donate items. It helps identify pain points and opportunities for a smoother user experience.
Regular
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Uses: body copy, medium text sizes.
Do not use: for small or large text, headlines, UI elements, or small text.
Bold
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Use: Headlines and button text
Do not use: Large paragraphs of body copy.
Italic
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Uses: UI elements and small text. Works well for instructions.
Do not use: for headlines
An italic version of Medium can be used for this customer quotes.
Design Systems
Typography
Aa
Space Mono
Colors
Green Symbolizes:
Growth
Signifies progress and innovation, ideal for tech products.
Reliability
Suggests stability and trust, implying dependable services.
Sustainability
Reflects eco-friendliness, aligning with sustainable practices.
Buttons
Success Metrics and Data-Driven Insights
The Racct redesign improved usability and engagement, demonstrating how user-centered design can advance both adoption and sustainability goals.
+52%
Increased Sales
+64%
Increased Donations
+28%
Referral Participation
Key Learnings
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Simplified Onboarding is Key: Users engaged more when the process was intuitive and required minimal effort.
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Community-Focused Features Enhance Engagement: Users valued fast rehoming and trusted helper support.
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Personalization Increases Retention: Relevant suggestions kept users engaged and encouraged repeat visits.