UX/UI & Product Design
Platform: iOS App
Duration: 8 weeks
Product Overview
Nomara is a platform built for digital nomads and remote workers to help them plan, connect, and thrive while on the move. It enables users to discover work-friendly accommodations and co-working spaces, connect with nearby nomads, share local events, and document their journey—all in one place. This case study outlines the end-to-end UX process from research and ideation to prototyping and usability testing.
Skills
UX Research
UI Design
User Flow
Prototyping
Key Tools
Figma
FigJam
Adobe Illustrator
Photoshop
The Challenge
With the rise of location-independent work, more professionals are embracing the digital nomad lifestyle. However, many face challenges including:
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Inconsistent access to fast and reliable internet
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Difficulty finding like-minded nomads to connect with
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Lack of centralized tools for organizing remote-friendly travel
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A disconnect between planning, working, and exploring
“I spend hours Googling cafés, checking coworking reviews, and scanning forums—there’s no one place that has it all.”
The Role of Design
Design a digital platform that helps digital nomads:
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Discover destinations with verified internet speeds and coworking spaces
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Connect with fellow nomads in real-time via a location-based map
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Organize and share in-person events and local meetups
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Balance productivity with adventure and community
The Design Process
User Research Findings
Competitor Landscape
Design Opportunity:
Insights & Competitive Positioning
Nomara fills a clear gap in the travel tech space for remote workers by combining:
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Real-time, location-based networking
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Curated stays vetted for Wi-Fi, workspaces, and reviews
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Community-led events with options to host or join
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An all-in-one platform for planning, socializing, and AI-assisted travel
Competitive Advantage
Where existing solutions require juggling 4–5 separate apps, Nomara streamlines the experience by offering:
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A single, intuitive interface for both logistics and connection
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Reliable infrastructure tailored to remote work
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Tools for both solo and social travel styles
User Persona
Information Architecture
Style Guide
The Final Product
Nomara is a reflection of thoughtful UX strategy, empathy-led research, and streamlined design execution. By combining core digital tools with a supportive community network, it empowers digital nomads to live and work better—together, from anywhere in the world.
Key Learnings
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Belonging > Booking: Remote workers seek more than places to stay—they’re craving community, stability, and a sense of connection.
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Emotional needs matter: Beyond filters and Wi-Fi speeds, users revealed struggles with isolation, burnout, and decision fatigue.
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Integration is key: Switching between apps frustrated users. A unified platform for travel, housing, events, and connection solved this.
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Trust builds confidence: Clear Wi-Fi scores, verified hosts, and peer reviews helped build trust and confidence when booking or attending events.
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Designing for flexibility: Nomads’ needs change week to week. The product had to support both structured planning and spontaneous decisions.
Location
San Francisco–based, and available for both in-person and remote collaborations.